Newbury Park, CA: Artist Ora Tamir will make her debut this year at Artexpo NY, booth #1558, she will be presenting a line of 50 self published Giclee’
Prints, including “The Butterfly” (featured on page 36). Her work is part of numerous collections. A native of Israel she now resides in California where she operates Ora’s Art with her husband.
Raw Appeal of Surrealist Art is grounded in Reality for decades, the work was often dismissed by critics and historians as overly commercial. But today, surrealist art is gaining recognition, according to curators, gallery owners and publishers, as a movement that has left an indelible-if oftentimes dark and disturbing-mark on the world of modern art. Add to this its undeniable and growing popularity among viewers and collectors (The New York Times recently called surrealism “one of the few crowd-pleasing art movements of the 20th century”), and surrealism’s future looks, in contrast to its typical subject matter, bright.
The work appeals to people of all ages, including young children, and to both men and women. It’s a sentiment echoed again and again. According to surrealist artist Ora Tamir, whose originals command $5,000 and up and whose limited-edition giclées range from $160 to $850, her work appeals to “people who are open minded, intuitive and like to dream.”
“Surrealism talks directly to the gut,” she said. “You cannot sell a surrealist piece to someone who is not attracted to it by nature. It hits a chord. They find their own stories in my painting. They say it touches their soul. And this is how I paint. From the gut.”
A concern for galleries is how to sell art that taps the unconscious by delving into the world of dreams. While the concept sounds complicated, the answer to how to sell it, it seems, is simple. “The art sells itself,” Petr of Atlas Galleries agreed, to a point. She said that once customers are shown some of the varied aspects at work in surrealism, they will become instantly interested in the work. But they do need to be shown. “I feel that surrealism is a different type of sale than other works,” said Petr. “You really need to get the client to probe further, and then it’s really fun. There are a lot of hidden meanings in this work, which other artists don’t have. But you have to show clients how to probe into the work to see it.”
Surrealist artist Tamir, though, said she believes that the unorthodox nature of the work will help it to sell itself to customers. “My advice is: Believe in it,” said Tamir to gallerists. “Have a wall displaying it. There is an audience for it. Don’t be afraid to try something new. My message is: Don’t try to play it safe. Trust the public. They have a good instinct.” And that’s a view about surrealism that’s being validated by art historians even now.
“Rage” is a new Giclee release from Artist Ora Tamir that is her reaction to the event of Sept. 11. It was unveiled at Artexpo New York in March. “I could not escape this vision in my head and the rage in my heart, so I had to paint it”, said the surrealist artist.
Ora Tamir Returns to Artexpo
Newbury Park, Calif.-Ora Tamir will return to Artexpo New York Booth #1558 with new Surrealist work. Born and raised in Israel, the self-taught artist immigrated to the United States with her husband and sons, a transition that proved to be difficult with career and family to consider. Although exhibiting had to wait, her painting never stopped, and in 1997 she resumed exhibiting.
“I had no idea how the public would receive my images. My art is ‘different,’ I paint from the heart, no bending to trends or popularity. I am true to who I am as an artist,” she said. “I was surprised to get a devoted following. Surrealism lovers who collect my art put me in web sites and follow me from show to show waiting for new releases. I am grateful,” she added.
Video documentation on Ora Tamir by Peretz van Raalte, Kfar Saba, Israel, at the Israel Museum, The Gabriel Sherover Information Center, Jerusalem, file no. 438
International Artexpo NY Celebrates 25 Years of Defining Popular Art
……………..New exhibitors cite similar successes. While 2002 marked the first year surrealist artist Ora Tamir participated in Artexpo, she too found her appearance there made a difference. “My direct sales this year, to the public, increased by 40 percent,” she said.
“Display it, and they will come”.